The CEO tells the Journal in an exclusive interview that soaring costs make price increases “unavoidable.” ...

Apple's Tim Cook says that Apple can no longer 'shield' its customers from increased prices of DRAM and NAND memory.

Apple CEO Tim Cook this week said that price increases are "unavoidable" due to the ongoing RAM shortage, which has led to ...

RAMaggedon claims another one.

Apple may raise iPhone 18, Mac and iPad prices as AI-driven demand pushes memory chip costs higher. Tim Cook says price hikes may be unavoidable.

Add Yahoo as a preferred source to see more of our stories on Google. In this web exclusive, Tim Cook, the CEO of Apple, talks with "Sunday Morning" correspondent David Pogue (author of "Apple: The ...

Tim Cook is the chief executive officer of Apple and a member of its board of directors. Since succeeding co-founder Steve Jobs, Cook has led the company through a period of substantial expansion, ...

Outgoing Apple CEO Tim Cook warned that demand for memory chips from the artificial intelligence boom will force the tech giant to increase the prices of its products, according to an interview with ...

As part of Apple’s 50th anniversary celebrations, Apple CEO Tim Cook sat down with Esquire for an in-depth conversation. In the interview, Cook discussed his memory of Steve Jobs, remarking that Apple ...

Tim Cook, who will hand over the reins to John Ternus in September, did not disclose when or how much prices might rise, nor ...