A shopper picks your brand’s shampoo off the shelf at Target. Pays. Walks out. The sale is complete, but what happens next is invisible to your brand. Target knows who bought it because the purchase ...

New laser-activated technology is making it possible to apply permanent smart QR codes directly to almost any packaging ...

A cereal box that plays a video tutorial on making breakfast. A wine label that tells the story of its vineyard. A snack wrapper that launches a game on your phone. These aren’t scenes from a ...

Have you ever paid to print a fresh batch of product packaging, only for a last-minute change in ingredients or regulations to make them all obsolete? With packaging already eating up about 15%–20% of ...