Consumer information search behaviour encompasses the processes by which individuals gather, evaluate and apply external data in order to make purchasing decisions. In both online and offline contexts ...

Manufacturers have traditionally relied on sales figures to understand where they stand with consumers, but by the time those ...

Artificial intelligence (AI) is having an "It Girl" moment—everyone wants it or claims to have something to do with it. And frankly, the transformative potential of AI can be witnessed across many ...

Have you made a decision you regret? Or have you felt stuck making an important choice? We’ve all had those feelings. Making a decision, especially an important one, shouldn't be done impulsively or ...

Speaking at the Pitch CMO Summit in New Delhi, Bansal outlined how marketers can adapt to changing consumer behaviour as ...

These words, from Nelson Mandela, speak volumes about the difficulties we face in the often-fraught process of decision-making. A decision is essentially a choice. Whether that choice involves major, ...